Vector logo – it’s your business logo saved in a format that allows easy resizing or other transformations without losing image quality.
Often when ordering logo creation, people overlook the importance of preserving their company’s graphic files in vector format, which would allow it to be used in any format, and are not informed about this issue by the designer or generally do not receive them from the people who did the work.
Naturally, this should not be the case.
An honest, professional graphic designer will always discuss this detail with the client and ensure that such files are never lost and are always accessible to them. Otherwise, if the files are lost, the only solution is to recreate the vector logo using your simple logo.
In this article, I wanted to discuss vector logos in a broader sense, answer the question of whether you need one, and explain what to do if you lose or do not have your company’s logo in vector files.
What is vector logo?
As mentioned earlier, a vector logo is your company’s logo saved in a file format that can be easily manipulated into any desired format.
Essentially, this file serves as a base that allows your logo to be displayed in various formats and sizes – on business cards, websites, company documents, and more – without losing image quality.
Usually, when ordering logo design or any other business illustration services, the designer or company working with you should include these files along with simple images so that your logo can be used in any format when needed.
Do you need a vector logo for your company?
Since this file allows your company’s logo or any other graphic symbol to be used in any size and format, it is obvious that having vector files will be important.
I would highlight two main reasons for this. Firstly, a vector logo file provides flexibility in terms of format and allows you to save it in any desired image format (JPG, PNG, GIF, TIFF, etc.). Another thing is scalable size. Whether you want to use the logo on a huge advertising stand or as a small element on a business card, a vector file will allow the logo to be used in any way.
But what should you do if you no longer have vector files or simply did not receive them from your designer?
This will be discussed in the next section.
How to create a vector file from a simple logo?
If you have a logo only as a simple image, the only solution is to redraw your logo into a vector image.The best solution here is to consult an experienced graphic designer who can not only assess your situation properly, redraw your company’s trademark in the appropriate vector format, but also ensure that you receive copies of these files.
In conclusion
In this article, we briefly discussed what a vector logo is, why it is so important, and what to do if you no longer have a logo in this format. Thanks to this, we can apply the company’s logo in various relevant formats without losing image quality. Unfortunately, not all graphic designers inform clients about the importance of vector files and the need to keep copies of them.
For this reason, it is very important to choose competent specialists who can not only create the right logo but also ensure client awareness.